Max Gonen is a Master’s Student in Cultural Analysis at Lund University. He
comes from a background in Communications and Gender Studies where he
has focused on identity and spectatorship to answer questions like; how does
the media we consume help us form and sustain our self image? He specializes
in researching digital food and health cultures and currently works for a Malmö
based consultancy which provides branding strategies and innovation solutions
to the nutrition industry. His current research focuses on how identification
drives men’s sports nutrition purchasing habits.